Blue Ocean Methodology

Introduction to the Training:

Blue Ocean Methodology introduces principles used by companies to create and capture “blue oceans,” thus eliminating the competition. In this workshop, the methodology will be reviewed and a wide range of strategic moves across different industries will be examined. Participants will learn how to formulate and execute their own strategies.

Training Outlines:

  • Flying Over the Traditional Red Ocean
  • Delving into the Marketing Strategy Process One Last Time
  • Innovation and Creativity: Who is Willing to Get On Board?
  • Marketing Trends and Gimmicks
  • The Secret Weapons
  • Below The Line Marketing (BTL)
  • Ambush Marketing
  • Network Marketing
  • Transforming Marketing Integration into Strategy
  • Charting the Blue Ocean
  • Becoming Strategic
  • Looking Beyond Market Demand
  • Overcoming Hurdles and Resistance
  • Becoming Operational
  • Sustaining the Process
  • Captain on Board: Building your Own Blue Ocean Strategy

Training Objectives:

  • Differentiating between the Market (RED OCEAN) and the BLUE OCEAN (the new thing)
  • Exploring the Comprehensive Approach to the Process of the Marketing Strategy
  • Understanding and Embracing Innovation
  • Becoming Familiar with Using the Secret
  • Marketing Weapons
  • Implementing Blue Ocean Charts
  • Creating New Strategies
  • Overcoming Resistance Controlling the Process

Need more information about this course?

Please feel free to CONTACT US. All enquiries are answered within 24 hours.

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Dr. Hady Safa

Dr. Safa has dedicated his career to helping individuals and organizations achieve their full potential through his engaging and informative speeches and writings.

With over 20 years of experience in the field, Dr. Safa has become a trusted authority on topics such as decision-making, talent management, and strategic planning. By incorporating his unique insights and practical advice, Dr. Safa has helped countless individuals and organizations achieve their goals and reach new heights of success.