Introduction to the Training
This course is designed to challenge conventional business thinking and equip participants with a powerful methodology for creating uncontested market space.
Based on the renowned Blue Ocean Strategy framework, the program focuses on shifting from competing in saturated markets (Red Oceans) to unlocking new demand and fostering innovation (Blue Oceans).
Through dynamic discussions, real-world examples, and hands-on tools, participants will learn how to chart new strategic paths and build value propositions that stand out.
Whether you’re a marketer, strategist, entrepreneur, or leader, this training will empower you to think differently, act boldly, and lead your organization into new blue oceans of opportunity.
- Training Outlines
– Flying Over the Traditional Red Ocean
– Delving into the Marketing Strategy Process One Last Time
– Innovation and Creativity: Who is Willing to Get On Board?
– Marketing Trends and Gimmicks
– The Secret Weapons
– Below The Line Marketing (BTL)
– Ambush Marketing
– Network Marketing
– Transforming Marketing Integration into Strategy
– Charting the Blue Ocean
– Becoming Strategic
– Looking Beyond Market Demand
– Overcoming Hurdles and Resistance
– Becoming Operational
– Sustaining the Process
– Captain on Board: Building your Own Blue Ocean Strategy
- Training Objectives
– Differentiate between traditional markets (Red Ocean) and innovation-driven markets (Blue Ocean)
– Explore the end-to-end marketing strategy process from a fresh perspective
– Understand and embrace innovation as a key driver for growth
– Become familiar with unconventional marketing tactics and how to apply them
– Learn to implement Blue Ocean strategic tools, including strategy canvases and value curves
– Develop creative strategies that bypass competition and create new demand
– Learn how to overcome organizational resistance and sustain innovative momentum
- Who Should Attend
– Marketing professionals and strategists
– Business developers and innovation leaders
– Entrepreneurs and founders
– Senior executives seeking market differentiation
– Professionals involved in product and service design
- Why Attend
– Learn to break away from competition-heavy markets
– Create uncontested market space with innovative thinking
– Discover how to develop and execute Blue Ocean strategies
– Understand the tools and frameworks for value innovation
– Build a sustainable differentiation and market leadership strategy
