Managing Media and Public Relations

Introduction to the Training:

In an era where information travels at unprecedented speeds, the ability to effectively engage with the media and manage public relations is a critical competency for corporate success. This program delves into the intricacies of media relations, crisis communication, stakeholder management, and the strategic use of public relations to enhance corporate reputation and brand positioning.

This training is tailored for professionals across various corporate functions, including communication specialists, public relations professionals, marketing teams, and executives who engage with the media or stakeholders on behalf of their organizations. This comprehensive five-day training has been meticulously crafted to empower corporate professionals with the essential skills and insights needed to navigate the complex world of media and public relation

Training Outlines:

• Understanding Media Landscape and Building Positive Relations
• Importance of Effective Media and Public Relations in Corporate Settings
• Building Positive Relationships with Journalists
• Crafting Clear and Concise Messages
• Preparing for Media Interviews
• Handling Crisis Communications
• Navigating Media Engagement Strategies
• Advanced Media Handling Techniques 
• Public Relations Etiquette and Stakeholder Management
• Building and Managing Relationships with Influencers 
• Developing a Comprehensive Media and PR Plan
• Action Planning for Effective Media and Public Relations

Training Objectives:

• Understand the role and significance of media and public relations in corporate settings.
• Familiarize with the current media landscape.
• Build positive relationships with journalists.
• Learn to craft clear and concise messages for effective communication.
• Develop skills for preparing and handling media interviews.
• Gain insights into crisis communication strategies.
• Navigate challenging media interviews with confidence.
• Build trust and credibility with media professionals.
• Understand the role of social media in effective media relations.
• Create and maintain a positive corporate image.
• Align media relations with corporate branding strategies.

Program Details

Location : UAE

Dates:

1st cohort:      February 12 / 13 / 14 / 15 / 16

2nd cohort:      October 7 / 8 / 9 / 10 / 11

Certification:

Upon the successful completion of the Managing Media and Public Relations you will be certified from Standards as well as the European Management Academy (EMA).