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Certified Manager Program

Certified Manager 2nd Exclusive Edition

The program uses a Business Simulation– which means you will practice what you learn to develop your business management skills. You will make mistakes and try again until you get it right.

The 2nd Edition of the Certified Manager program is ideal for managers and professionals who want to boost their career and become a great “all-round manager”. Using the Business Simulation, the  training program covers the fundamentals of Leadership, Strategy, Business Finance, Marketing and Supply Chain.

Get equipped with practical operational and managerial skills that will support the development of your management career.


  • Leadership key competences.
  • Building self-awareness.
  • Leading others and the organization through change.
  • Self-profiling.
  • Daily reflection and feedback from the facilitators and peers to develop emotional intelligence.
  • Building a strategy (the changing world and its impact, internal analysis, differentiation).
  • Strategy execution (organizational and individual).
  • The fundamentals that underpin business success including Profit & Loss, Balance Sheets, Cash Flow and Investment decision-making.
  • Knowing the customer (Needs and segmentation).
  • Achieving success with the customer (targeting, Customer Value Proposition, sales etc).
  • Importance of supply chain in delivering the Customer Value Proposition.

Program Benefits:

  1. ​Understand how a company really works – with a multi-functional overview of a business and key leadership competences necessary for success .
  2. Develop strategic thinking, planning and execution skills at a divisional or functional level, using the best tools and frameworks.
  3. Influence, enable and deliver wider organizational goals and tasks.
  4. Lead and align your stakeholders to deliver your divisional, functional or organizational strategy.
  5. Make better business decisions and improve your contribution to the business .
  6. Speak the language of business and understand how general managers think and act .
  7. Read the business environment and translate changes into competitive strategies for sustainable growth .
  8. Support strategic goals from top management and be able to translate them for your area and implement them more efficiently .
  9. Better implement strategy through the people in your team and different departments with new leadership skills

Meet the Trainers:

Dina Chami

As a trusted advisor to my customers, I partner with the HR Professionals / Senior Management Leaders to help them shift into the new school of Human Resources and achieve tangible & sustainable value from our services.
Business Trainer –  Areas of Specialization:
– Human Resources Management
– Communication Skills (the DISC model)
– Transactional Analysis
– Customer Experience and Customer Service
– Leadership
– Business Soft Skills


Certified Manager Trainer

Nader Mezher


Mr. Mezher is a business oriented professional who has been dwelling in Accounting, Finance, and Auditing for more over than 15 years. His expertise in training stems from his extensive experience advising government agencies on accounting and financial best practices as well to various industries ranging from micro to large enterprises. Mr. Mezher’s wide skill set helps him prepare his pupils adequately when they work out their accounting and financial skills on paper or electronically so that if there are any issues, they will be able to solve them individually  following methodological processes.

Schedule & Pricing:

  • Sharam El Sheikh: Savoy Hotel – Soho Square
    • From Friday 1-October-2021 till Wednesday 6-October-2021
    • From 10:00 am till 04:00 Pm
  • Cairo: Mariot Omar Al Khiyam Hotel
    • From Thursday 25-November-2021 till Tuesday 30-November-2021
    • From 10:00 am till 04:00 Pm
  • Dubai: Media Rotana Hotel
    • From Thursday 16-December-2021 till Tuesday 21-December-2021.
    • From 10:00 am till 04:00 Pm
  • Istanbul: CVK Hotel
    • From Wednesday 29-December-2021 till Monday 03-January-2021.
    • From 10:00 am till 04:00 Pm
  • Registration fees:
    • 1600$ per Individual, with dual certifications from IES Paris, and Standards-HRC upon program completion.

Why become a Certified Manager :

The CM certification is the result of a thorough job task study of the management profession to determine the knowledge, skills, and abilities needed for competent on-the-job performance. Graduates with CM certification will be able to demonstrate their ability to manage and lead in the workplace. Graduates with CM certification can take control of their careers by putting themselves in a position to advance.

Because it is one of the highest level of management certification in the Arab World, CM certification is widely sought after in today’s business. It’s a real resume booster that sets you apart from other job prospects when applying for executive positions and gives you a better chance at promotions and raises. It also boosts self-esteem, enhances on-the-job performance, and indicates a dedication to continuing education.

Emergence is defined as a process of learning that begins even before formal appointment and includes executive learning as a part of becoming a manager. Recent research has highlighted the processual and relational aspects of both learning and becoming, as well as the interconnected nature of the two.

This adds to existing concepts on executive learning as knowledge acquisition and application by emphasizing executive learning as an existential experience and act of identity work. Executive learning comprises not only learning to do, but also learning to understand oneself as a administrator and acting on (‘becoming’) that knowledge in one’s daily life. This is a relational process in the sense that it occurs in relationship with others and that it entails not just questioning “who am I?” but also “how do I relate to others?”

In terms of empirical research, a number of studies have looked at how formal executive education, particularly training programs, might help or hinder managers’ identity work. We might conclude that executive education fosters becoming by teaching managers a specific language that enables them to act out a manager’s identity. Similarly, executive education, according to Warhurst, gives instruction in executive discourses that feed into identity work.

While some regard discourse incorporation as a type of identity regulation, it has been demonstrated that managers can appropriate discourses for their own objectives, implying that they may be “more reflective, agentic, and deliberate than has been imagined.”

According to the task priority criterion (enterprise survival oriented rather than development oriented), one can find: – conservative roles – arising from day-to-day problems and usually leading to fixation of conservative attitudes; managers with this orientation would avoid any conflicts in the company, restrain its development aspiration, and their own self-rating in the name of “survival at any cost”

When market behavior is taken into account, the following roles can be distinguished: – strategic roles – most often associated with the program of general defining and realization of an organization’s goals and mission fulfillment, – organizing roles – allowing managers to accurately organize the enterprise and ensure that it functions according to expectations.

Managerial duties have extended, become more difficult, active, and innovative in recent years. Executives who want to run businesses well must be up to the task, perform a growing number of functions, and work on a variety of “stages.” Because the internal and external circumstances of a company’s functioning are always changing, they must be flexible, able to adapt to diverse conditions, and perform several roles, change roles, adapt them, and even create new positions . Whoever is unable to keep up will lose the game known as “management art.”

In conclusion, these findings show that CM Certifications provide a valuable space for identity work and are formative, not least in terms of the transfer of management ideas. Given that administrative work is event-driven rather than goal-driven, a major part of administrative learning and identity work is likely to occur when managers are immersed in day-to-day activities and interactions in their organizations.

International Executive SchoolStandards

The event is finished.


Oct 01 - 06 2021


10:00 am - 4:00 pm


Sharm El Sheikh

Location 2


Location 3


Location 4


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