
About Course
Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.
Course Content
Foundations of Corporate Communication
Corporate communication in changing environment
Developing corporate communication strategies
Planning and executing communication programs and campaigns
Special areas in corporate communication
The various effects of new coverage on corporate communication
Benefits and challenges using social media
Communication in times of crisis
New developments in corporate communication
Corporate social responsibility and community relations
The communication of organizations
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