Certified Business Development Professional

About Course

The Certified Business Development Professional course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate, and profits will drop. The course also addresses ways to maximize the company’s profitability by fostering relationships with potential players and key decision-makers in the market. By attending this course, business development professionals will acquire what they need to create and implement promotional drives to spur their company’s market prospects and design cost-effective yet innovative options to boost sales.

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Define the main functions and best practices in Business Development (BD)
Use negotiation skills to produce clear sales and marketing differentiators to neutralize competition
Recognize the importance of business planning to match the ever-changing market and customer requirements
Write power proposals to leverage business growth and optimize sales results
Build and lead a high-performing business development team to seize business opportunities effectively

Course Content

Business Development: Overview and Best Practices

Definition and scope of business development

The business planning process

Using the STAR planning process

Preparing an account development plan

Effective negotiation skills

Building and leading the business development

Stages in team formation

The five practices of exemplary leaders

Writing business proposals that sell

Formatting tips and tricks for winning proposals

The process of writing successful proposals

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