Blue Ocean Methodology

About Course

Blue Ocean Methodology introduces principles used by companies to create and capture “blue oceans,” thus eliminating the competition. In this workshop, the methodology will be reviewed and a wide range of strategic moves across different industries will be examined. Participants will learn how to formulate and execute their own strategies.

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Differentiating between the Market (RED OCEAN) and the BLUE OCEAN (the new thing)
Exploring the Comprehensive Approach to the Process of the Marketing Strategy
Understanding and Embracing Innovation
Becoming Familiar with Using the Secret
Marketing Weapons
Implementing Blue Ocean Charts
Creating New Strategies
Overcoming Resistance Controlling the Process

Course Content

Flying Over the Traditional Red Ocean

Delving into the Marketing Strategy Process One Last Time

Innovation and Creativity: Who is Willing to Get On Board?

Marketing Trends and Gimmicks

The Secret Weapons

Below The Line Marketing (BTL)

Ambush Marketing

Network Marketing

Transforming Marketing Integration into Strategy

Charting the Blue Ocean

Becoming Strategic

Looking Beyond Market Demand

Overcoming Hurdles and Resistance

Becoming Operational

Sustaining the Process

Captain on Board: Building your Own Blue Ocean Strategy

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