Introduction to the Training:
Blue Ocean Methodology introduces principles used by companies to create and capture “blue oceans,” thus eliminating the competition. In this workshop, the methodology will be reviewed and a wide range of strategic moves across different industries will be examined. Participants will learn how to formulate and execute their own strategies.
Training Outlines:
- Flying Over the Traditional Red Ocean
- Delving into the Marketing Strategy Process One Last Time
- Innovation and Creativity: Who is Willing to Get On Board?
- Marketing Trends and Gimmicks
- The Secret Weapons
- Below The Line Marketing (BTL)
- Ambush Marketing
- Network Marketing
- Transforming Marketing Integration into Strategy
- Charting the Blue Ocean
- Becoming Strategic
- Looking Beyond Market Demand
- Overcoming Hurdles and Resistance
- Becoming Operational
- Sustaining the Process
- Captain on Board: Building your Own Blue Ocean Strategy
Training Objectives:
- Differentiating between the Market (RED OCEAN) and the BLUE OCEAN (the new thing)
- Exploring the Comprehensive Approach to the Process of the Marketing Strategy
- Understanding and Embracing Innovation
- Becoming Familiar with Using the Secret
- Marketing Weapons
- Implementing Blue Ocean Charts
- Creating New Strategies
- Overcoming Resistance Controlling the Process
